Program 2010

The Nordic Media Festival 2010 included 45 different sessions. Here's an overview of the English speaking sessions:

The Mobile Artist

This session deals with artistic uses of the mobile phone. Jürgen Scheible presents two eye-opening interactive media projects: MobiSpray allows you to paint a whole house with light by using only a mobile phone and a video projector. MobiToss allows you to throw your photo or video onto a large sceen with a rapid hand movement. Jürgen Scheible will demonstrate his inventions, and talk about the philosophy of his work, and his method of playing creatively with the potential of the mobile phone.

The session links up with the new generation of smartphones, which is set to take off into the mass market during 2010-11. Smartphones from for example iPhone, HTC and Nokia can register physical movements and objects in the communication stream, due to gyros and GPS. In the future, smartphone media can deliver services that are impossible for other media, and Scheible shows what they may look like. 

Speaker:
Jürgen Scheible, Researcher and Artist, Media Lab, University of Art and Design, Helsinki

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Putting Creativity First : A Global Priority 

Twelve months after the Metronome companies joined the Shine Group, its Chair and CEO Elisabeth Murdoch discusses her experience of the Nordic market to date, the shared DNA of the group internationally and her central belief in creativity as a catalyst for success globally.      

Speaker:
Elisabeth Murdoch, CEO and Chair, Shine Group
Interviewer: Anette With, TV 2 Norway
Thursday May 6. 11:15-12:15. Peer Gynt Auditorium

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Innovate!

"DON'T WASTE A GOOD RECESSION", WHEN THE GOING GETS TOUGH, THE BEST RISE TO THE TOP. Juan Antonio Giner president and founder of INNOVATION International Media Consulting Group (UK) will present the last multimedia journalism trends affecting around the world and will showcase the most recent projects of INNOVATION in France (Libération) and Portugal (i).

Speaker:
Juan Antonio Giner, President and Founder, Innovation International Media Consulting Group

Reality with a sting

"We specialise in thought-provoking, entertaining television". This is how Love Productions present themselves, and most would agree.

Love makes very popular and very controversial reality programmes like Boys and Girls Alone, Baby Borrowers, Filthy Rich and Homeless and Tower Block of Commons. All these formats have some kind of morale and meaning, and several have been exported abroad.

Richard McKerrow is senior creative in Love Productions, and produces many of the hit shows. In this session he will show the audience how he thinks and works, and what urges him to develop and make these programmes. There will be plenty of footage from the shows.

Speaker: Richard McKerrow, Senior Creative, Love Productions

The new reality of old media

Listen and learn from the man The World Economic Forum in Davos selected as one of the leading media personalities on the planet.

It seems that everyone remotely involved with media are plotting, planning and – well – simply wondering how to win the social media cat fight and the trust of an unfaithful media user. According to Jeff Jarvis the Internet is merely providing more means to make more connections. The secret is to bring elegant organization to the disorganised social network. By reverse-engineering the success of Google and seeing it as a new paradigm, Jarvis takes the lessons learned and apply them to other industries. Listen to Jarvis' law, and learn the skill of elegance. 

Speaker: Jeff Jarvis, author, associate professor and web guru, Buzzmachine.com

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World Class Graphic

She transforms plain numbers into beautiful, informational graphics. At the Nordic Media Festival, Amanda Cox explains how. The newspapers' interactive graphics amaze readers all over the world. In a world drowning in data, Cox ranks among the best graphics magicians.

Speaker: Amanda Cox, Graphic Editor, New York Times

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Dr. Coles Diagnosis

Where is the media user going? How does the socalled new media affect our beliefs, attitudes and behaviour?

Jeffrey Cole is Director of Center for the Digital Future in LA, and one of the world's most distinguished experts on media- and communication trends. According to Cole, the global change inspired by the evolution of online technology has only just begun. And he should know: From the results of The World Internet Project, Cole has global insight in media users behaviour and the effect the development of Internet technology has on our society, and - not to mention - changes it leads to for our media usage.

Cole has initiated this unique research project, which began back in 1999. The results are based on feedback from more than 60 000 respondents in 30 countries. This world wide project gives valuable knowledge on Internet and media development, for instance willingness to pay for digital content. How will the future media user behave, og how can the media industry plan to stay ahead? Jeffrey Cole will inspire, enlighten and surprise you, and give you an essential tool to understand the scope of change already produced by the Internet. 

Speaker: Jeffrey Cole, Director, Center for the Digital Future

What is television?

Drawing on internationally renown research, this session asks a really difficult question: What is television?

In little more than half a century, television has changed how we relate to others, by making visible the 'non-verbal' as well as the spoken rather than the written. This has changed both social life and politics. TV is a way of 'seeing elsewhere', and it gives a sense of virtual community where people are 'alone together'. These qualities give television a strong role as a unifying force in national cultures. Given the upcoming event in Oslo, the Eurovision Song contest will be used as an example of the power of television. But the question has to be asked: how much more time does television have?

Speaker: John Ellis, Professor, Royal Holloway College

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Captured by Taleban

- Islamophobia has become the last refuge of the racist scoundrel, writes British-born Yvonne Ridley.

She believes that Western media contributes to the hostile feelings against Islam. On 28th of September 2001, while the first Western bombs were dropped over Afghanistan, Ridley was caught by the Taleban. She was on an undercover assignment for the Sunday Express. In Bergen she will talk about why she later converted to Islam, and why she now has her own talk show in Iranian TV.

Interviewer: Line Norling. Speaker: Yvonne Ridley, journalist, Press TV

Journalistic cooperation beyond borders

The world’s third largest independent oil trader Trafigura, is known for its vigorous attempts at stopping bad publicity. This is the story about aggressive PR-agencies, powerful lawyers, threats, injunctions and gagging of the press, but it is also the story about a successful cooperation and the creative use of Twitter that got the truth out eventually.

At the Nordic Media Festival, NRKs Kjersti Knudssøn and Synnøve Bakke, The Guardians Rob Evans and NRKs lawyer Jon Wessel-Aas tell how journalists can work together when exposing global companies, and the legal challenges this entails. Kjersti Knudssøn and Synnøve Bakke (NRK Brennpunkt) have won several awards for their work on the explosion in the tank faclilty in the Norwegian village of Sløvåg, and Trafiguras role in that case. April 24. this year they received the prestigious Daniel Pearl Award. After broadcasting their documentary “Dirty Cargo” they started working with journalists from Britain and The Netherlands to disclose the role of giant oil trader Trafigura. This across border-cooperation led to Trafigura paying more than 33 million Euros to more than 30.000 victims in the Ivory Coast, where the same waste that exploded in Sløvåg ended on the open rubbishdumps around the town of Abidjan.

Speakers: Synnøve Bakke and Kjersti Knudssøn (NRK), Rob Evans (The Guardian) and Jon Wessel-Aas (NRK)

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Entertainment around the World

From the big studios of Hollywood to the far East of Japan to the unique country of Denmark down to Brazil, quality television entertainment can be found anywhere, from anyone.

More importantly, these are commodities or formats that travel the world. The history of exchanging successful TV entertainment formulas goes back to the early 70's with the UK's Till Death to Us Part that became All in the Family, through The Price is Right to Wheel of Fortune to Pop Idol, and will be spotlighted in this session. And how you can create and and grab a piece of the "next big thing".

Speaker: Tim Crescenti, President, Small World

Facts and Fantasy in Social Media

Steal these great ideas! Five years on from Youtube, Jonathan Marks will look at the impact emerging platforms are making on traditional storytelling. What are some of the cleverer broadcasters are doing to work WITH the audience rather than just FOR them. What is really hot and not?

Speaker: Jonathan Marks, Director, Critical Distance BV

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