Meet the strategist behind Zohran Mamdani’s winning campaign!
Hear about the historic election campaign that made Mamdani mayor of New York!
Andrew Bard Epstein is the man who accomplished what many believed was impossible. In 2025, he played a central role in leading the communications effort that brought Zohran Mamdani — Muslim, democratic socialist, and political outsider—to electoral victory in a deeply polarized United States.
Join Epstein as he explains how his team built the so-called “Zohraniverse” through social media and other platforms.
How important are humor and emotion in communicating political messages? What creates a genuine sense of authenticity in a politician in 2025? How crucial are word choice, graphic design, and tone of voice when reaching new audiences? And is it possible to use social media as a gateway to participation, rather than just passive consumption?