NMD Masterclass: Learn Goalhanger's recipe for podcast success

How do you go from a good podcast idea to a format that can reach a wide audience, build a loyal member base, and stay eternally relevant?

Join producer Becki Hills for a deep dive inside of Goalhanger's success model! Goalhanger has, in a short time, become Britain's largest independent podcast company, and is behind some of Europe's biggest podcast successes, such as The Rest Is History, The Rest Is Politics and The Rest Is Football. The company has cracked the code for turning strong editorial concepts into loyal listener communities, and profitable, international podcast brands.

In this Masterclass you'll learn how the company builds shows around credible hosts, which editorial processes are key to creating engaging content, and what's required of the producer role during recording and editing. And not least: you'll learn how Goalhanger uses its podcasts to create innovative live events that build belonging and recruit new listeners!

Some key takeaways:

• Build a format that lasts: Learn how a good idea is developed into a clear, repeatable format that can reach broadly and grow over time, without losing its identity.
• Find the people before you lock the concept: Get insight into how Goalhanger uncompromisingly selects hosts with genuine expertise and a flair for storytelling, and builds the format around their knowledge and chemistry.
• Create the great conversation: A detailed look at the editorial work behind an engaging conversational podcast, from research, script and dramaturgy to the producer's role during recording and editing afterward.
• Think cross-platform from the start: Learn how Goalhanger's producers version content for publishing or promotion on YouTube, social media, newsletters and their own platforms.
• Turn listeners into members: Understand how bonus content, newsletters and direct audience dialogue can build stronger belonging and a more lasting relationship with the show.
• Extend the podcast into the physical world: Get fresh insight into Goalhanger's experience with live podcasting, tailored member events and the podcast festival The Rest Is Fest! Which live events strengthen the content brand and audience community, so that belonging becomes a key part of the listening experience?

Date: October 23, 2026

Time: 09:00-13:00

Venue: Schibsted, Akersgata 55
Price: NOK 4,250. The price includes coffee and a light lunch

Questions? Email us at post@mediedager.no