Substack and The Direct Relationship Economy

The most resilient media businesses won't be built on borrowed audiences or advertising revenue – they will be built on direct relationships, genuine discoverability, and sustainable monetisation.

This session explores why those three pillars are the foundation of any serious media business. Head of International at Substack, Farrah Storr will argue why you need to own your subscriber list, your content, and thus, your right to exit.

Storr will also give her insights on how to build on a platform where the incentives point in your direction, and how to grow an audience driven by trust and loyalty, not algorithmic virality.