Tim Groot Kormelink

In a world where metrics are increasingly important measures of success, Associate Professor Tim Groot Kormelink from the Vrije Universiteit in Amsterdam research how news, journalism and media are actually used and perceived in people’s everyday lives.
Publications such as What Clicks Actually Means (2017), A User Perspective on Time Spent (2020) and Why People Don’t Pay for News (2023), all published in renowned journals such as Journalism and Journalism Studies, show what clicks, reading time and scrolling can mean on the receiving end of a screen.