How to Get People to Pay for This Sh*t: The Art and Business of Podcasting

Podcast host PJ Vogt and editor Sruthi Pinnamaneni bring a wealth of experience from their time covering the intersection of the internet and society on the hit Gimlet show «Reply All».

In this session, they'll delve into the challenges and opportunities of going independent after a high-profile controversy, the art of creating stories that matter, and the strategies for turning creative success into a sustainable venture.

Their current podcast, «Search Engine» – named one of the best podcasts by Time, The Economist, and Vogue – answers the questions you might ask the internet when you can't sleep: Does anyone actually like their job? Why are drug dealers putting fentanyl in everything? How did the first democracy die? And what do trigger warnings actually do? No question too big, no question too small.

PJ and Sruthi will share their insights on explanatory journalism, the creative process behind «Search Engine», and the shifting business models of radio and podcasting.