Liquid content: One story, many formats

How can a single piece of journalism be broken down into structured components that make it flexible across formats and user needs—without compromising editorial integrity?

As Head of AI at the Indian newsroom Scroll.ai, and a former fellow at the Reuters Institute and the ICFJ Knight Fellowships, Sannuta Raghu has helped develop AI-driven tools that transform news articles into interactive, adaptive formats. “Liquid content is not a frontend trick,” Raghu emphasizes.

In this session, she demonstrates how artificial intelligence can make it easier for newsrooms to adapt the way audiences consume content—and highlights the pitfalls that arise when journalism is reused and recontextualized across audiences, platforms, and formats.