Liquid content: Structuring Journalism for Adaptive Delivery

How can a single reported story be structured so it can adapt across different user needs and forms without losing editorial integrity?

Sannuta Raghu, Head of AI at the Indian newsroom Scroll.in, and a former fellow at the Reuters Institute, University of Oxford and ICFJ Knight Foundation, works on tools and processes that transform news articles into structured, adaptive, and modular units of journalism that retain editorial intent and logic while allowing the same reporting to be recomposed in multiple ways.

“Liquid content is not a frontend gimmick,” Raghu argues. It enables form-based personalisation without fragmenting journalism into isolated content silos. In this session, she will show how AI can help newsrooms adapt a single story for different audiences and contexts – and highlight the editorial risks that emerge when journalism is recomposed across platforms, users, or environments.