From audio to your living room and beyond: YouTube’s Expanding Audio Universe

YouTube is revolutionizing podcasting through its "multi-format flywheel," establishing itself as the most-used platform in many key markets. This growth is fuelled by a massive surge in video and "Living Room" consumption - with over 1 billion hours watched on big screens daily - as the platform continues to reach new users.

So what’s really fuelling this growth — and where does it go next?

Charles Chiu, International Lead for Podcasting at YouTube, shares the latest insights into what drives discovery, engagement and scale on the platform. Michelle Kadir, Head of YouTube Northern Europe, then brings it closer to home, unpacking what these global shifts mean in a Nordic context - for creators, media companies and audiences alike.